User Experience
The Greatest Hits
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Davi Vieira
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Software Engineer
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Javascript fan-boy
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Cooking Enthusiast
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Knowledge Sharer
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Question #01
When did we start to think about UX?
Wait... that's not the correct question.
Question #1
Why do we care about UX?
What are we going to talk about today?
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Information Architecture
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User Research
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User's Psychology
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Storytelling
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Definition:
Structural design of an information systems, interactive systems, and
user experiences. The organization, search, and the navigation systems
that help people to complete tasks, find what they need, and
understand what they've found.
Wait! There's a better way to understand this topic!
Confusion
??????????????????????????????
Something needed to be done!
Information Architects and the...
Website Tree
Question #2
And then, something dramatic happened...
What?
Ups! Trouble...
Question #3
What is IA all about?
Organization
How to organize?
Flat x Deep
User Research
Understanding your product!
Question #4
In which stage of development should we use User Research?
Ok. Let's see how...
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x |
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Since we need ways to do it...
Let's meet them
Why?
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Why users prefer a website over another?
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Why user clicks first this button than that one?
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Why do people share my product?
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Why one page design will be better then other?
Intuition
Understand the effect of your actions without use of reason
What makes a product intuitive?
What makes an experience?
Emotions
It all starts here
Gain
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Loss
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| When I feel... |
...I use |
| Lonely |
Facebook |
| Hungry |
Yelp, Grubhub |
| Unsure |
Google |
| Anxious |
Email |
| Lost |
GPS |
| Mentally Fatigued |
ESPN, E! |
Motivation
Why people do things? And why others don't do what we want them to do?
1. BJ Fogg's Behavior Model
Behavior = Motivation + Ability + Triggers
Do it now!
2. Psychological Flow State
The Habit Forming programs
Question #5
Name the keywords of User's Psychology
Storytelling
What history does your product tells?
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Human's attention is a must-have
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People can focus for 90min (max)
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This is not about marketing!
“People think that stories are shaped by people. In fact, it’s the
other way around.”
—Terry Pratchett, English fantasy author
Question #6
Which are the elements of a story?
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What users are trying to achieve?
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Who are the users?
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How do you reflect the overall obstacles users must overcome?
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What kind of approach will you take?
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will the overall design pattern appear pleasant and predictable
to users, moving them emotionally?
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Which kind of design match the user: classic or modern?
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Why your story will be memorable?
User Journey
and the Experience Mapping
What do you remember?
Peak-end rule
Example:
How do I apply storytelling?
Character
Plot + Conflict
Journey along the app
Environment
Where your story will fit?
